Ever wonder where the stuff you flush down the toilet goes? No? Well, fair enough... flush it and say goodbye! Unfortunately, many of us do have to think about it. Nearly half of all Americans live in a house with a septic tank. We won't go into details, but this is the place where all your "wastewater" (okay, it's sewage) goes. We all flush and forget, but your septic tank needs ordinary maintenance.
So I started calling plumbers. And there was one name that immediately came to mind: Godot (not his real name). I have lived here in Gilford for eight years and have seen his advertisements at least daily ever since I moved in. His ads are in the local papers, on the local internet sites, he's got an expensive full page ad in several telephone directories, I believe I even received a personal direct mail piece from him when I bought my home.
Certified. Just like any other professional, a plumber comes with a certification. Make sure that you hire someone that is fully certified as a water leak specialist. Never assume that all plumbing companies that offer these types of services come with a certification. Do your research.
There are undoubtedly jobs that require the services of a licensed plumber, such as when your toilet backs up into your tubs and sinks, or when you require putting in a new pipe line. However, there are jobs that require not just any Trustworthy plumber but an emergency plumber, such as when water uncontrollably runs out of your faucet and toilets starts flooding the house. However, they are at a premium. How do you know if there is a need for their services or not?
This all sounds good, but what about keywords. Keywords are important, but what's more important is to understand why. In the case of a Local plumber they might want to perform well in the search engines as a local plumber. If a Plumber creates high quality content talking about the plumbing jobs done in the local area, or creates a post on the company blog about the services they can do in the local area, guess what, keyword targeting done.
Here's an example. Let's say you are a plumber. Will people put "plumber" into Google to try to find you? How about "plumbers"? How about "plumbing"? All of these are valid search terms, but they each reflect a different "conversation" in the mind of the searcher.
We'll explore more about local business search and some of the simplest techniques for finding out how your customers are looking for you, and how to "get in their way", in future articles.